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Professional Bull Riders Become William Morris Agency's Newest Client COLORADO SPRINGS, Colo. (August 6, 2004) - The Professional Bull Riders, Inc. (PBR) has announced that the William Morris Agency (WMA) will exclusively represent PBR sanctioned events for fairs and festivals beginning in 2005. The goal of WMA's marketing strategy is to improve competitive opportunities within the PBR's Challenger Series as well as bring the PBR brand to an untapped array of fairs, festivals, markets, and venues across the country. The WMA is a proven and diverse corporation with a sophisticated communications network connecting its more than 600 employees. The Agency is internationally recognized and represents a broad range of clients in a variety of areas ranging from sports marketing and consulting to virtually every facet of the entertainment business. John Branigan, Senior Vice-President of William Morris Agency, states "The PBR is a lifestyle event that has proven during the past ten years that it is not a passing fad. The William Morris Agency is proud to be associated with the PBR brand and we look forward to an exciting future together." PBR's newly elected President Ty Murray states, "The PBR's affiliation with the William Morris Agency presents a huge competitive opportunity to our athletes. Booking these events in new markets across the country not only generates more revenue for PBR bull riders, but at the same time broadens our reach to a new fan base in markets that may not have seen PBR action first hand." Randy Bernard, CEO of the PBR explains, "Coordinating efforts with the William Morris Agency will allow the PBR to book events in more markets across the country. The PBR has not actively targeted fairs and festivals with our minor league tours in the past and our recent affiliation with the WMA will make this possible, gaining more widespread exposure for the athletes of the PBR." SOURCE: PBR |
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